Our Story
Roots Run Deep. Spices Run Pure.
Fifty years of family values. Twenty-five years of spice expertise. One brand built not from ambition alone — but from watching a market fail people, and deciding enough was enough.
Our grandfather opened a small Kirana store in Dabra, Madhya Pradesh. It wasn't the biggest shop in town — but it was the most trusted. He ran it with one rule: never sell anything you wouldn't give to your own family. That principle became the DNA of our entire business.
Kunal Gupta's father entered the spice trade with whole spices. He found a market riddled with adulteration. Rather than join the race to the bottom, he began directly sourcing premium raw materials and supplying to reputed brands. Over 25 years, he built a name in Gwalior that stood for quality — quietly, without shortcuts.
Jitendra Kumar Gupta launched a Pooja Samagri brand that grew across MP and UP. It gave him deep experience in manufacturing, packaging, distribution, and — most critically — how to build genuine customer loyalty. Every insight from that journey shaped the decisions we make at Three Lines today.
After decades in the industry, Kunal and Jitendra saw the same truth: the market was still broken. Adulterated spices on every shelf, even from well-known names. The thought struck both of them at once — why keep supplying raw materials to other people's brands, when they could build one that India could actually trust?
That question became Three Lines. We personally source raw materials from selected farmers and trusted suppliers — because we refuse to leave quality to chance. Every spice passes strict quality checks from sourcing to packing. We don't just sell masalas. We carry 50 years of family values into every single packet that reaches your kitchen.
Business Legacy
Spice Industry
Trusted
Every Home, Every Kitchen
